The Secrets of Female Entrepreneurs Exposed…
Sue Ismiel was born in Syria in 1958 and migrated to Sydney with her
family in the 1970s. When she arrived Sue did not speak English, but
she quickly learnt and completed her higher school certificate. By the
time she was in her early thirties, she was married with three young
daughters, and working as a medical records keeper in a hospital.
It was at this time that Sue created a product that would change her life – Nad’s Natural Hair Removal Gel. It was originally designed to help her youngest daughter avoid the embarrassment she suffered due to having dark hair on her arms. For more than a year Sue experimented with formulations in her kitchen until she had a product that worked.
With no business skills or experience, but plenty of determination, Sue marketed her new product, first at local markets and shopping centres, and then on television. By 1997, Nad’s had won the Woolworths Best New Product award and within a decade, Sue had created a multimillion-dollar business, with Nad’s Natural Hair Removal Gel becoming the market leader both in Australia and the United States.
Sue has built on the enormous success of Nad’s, launching brand extensions and marketing other personal care products and brands. She employs a small but dedicated team of people, including her husband Sam and daughters Natalie and Nadine.
As a Christian, Sue believes that with success comes obligation, and she supports numerous charities and community organisations. She also thrives on empowering, motivating and encouraging her three young daughters’ and the younger generation of women.
Sue is committed to keeping physically and mentally fit and enjoys
yoga and meditation.
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Dale Beaumont
Dale Beaumont is a young entrepreneur, best-selling author and international speaker.
Dales career began at the age of nineteen when he co-wrote his first book titled The World at You Feet, a self-help book for teenagers and went onto run leadership and life-skills programs for young people across four countries.
In 2005 he created the Secrets Exposed! series; a selection of books that takes people up-close and personal with hundreds of Australasias most successful people, in a range of topic areas.
To-date a total of fifteen Secrets Exposed book have been successfully released into bookstores and over 200,000 Secrets Exposed books are now in print. The series is now sold across Australia and throughout South-East Asia receiving exceptional feedback from readers everywhere.
Dale has been interviewed on Sunrise, Today Show, Mornings with Kerri-Anne, ABC Radio, Radio 2UE and well as being featured in over one hundred newspapers and magazines, including Wealth Creator, My Business Magazine, AFR Boss and Virgins In-flight magazine.
Dale lives in Sydney, Australia with his beautiful wife, Katherine and are expecting their first child.
For more information on Dale Beaumont, and his various book and educational materials,
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