Success - BDS is a rigorous program designed for professional coaches and trainers to gain and capitalise from proven business development knowledge and skills in marketing and selling yourself as a professional coach, trainer, speaker and writer.

If you find yourself procrastinating, not knowing where to start, have difficulty maintaining momentum, or just find it plain tough doing business development alone, this program will provide you with the expert support, guidance, accountability and skills for making your coaching and training business a commercial success.

During this year-long training and mentoring program, using a synthesis of e-learning, course tasking and live training and mentoring sessions, you will participate with an exclusive group of peers from all over the world via an international TeleClass, with Michelle Duval.

You will gain critical business development skills, discover your own style of selling and by the end of the program you will have designed, tested and implemented your own unique Business Development System for taking your specific products and services to market, to earn a healthy income.

How is the program structured?

Strategically designed to incrementally develop your capacity for successfully running a business and for developing continuum thinking and planning, the program includes: an initial nine Business Building Modules that you will complete in the first nine months of the program, followed by another four rigorous Accountability Sessions - one each month for four months.

You receive each Business Building Module one at a time, having one full week to study the Module prior to each Live Session. Live Sessions are scheduled four weeks apart, and are two hours in duration. Facilitated over high quality international conferencing (you simply dial in from anywhere in the world using an inexpensive phone card or Skype), your sessions are recorded for your future referencing. Each Live Session is uniquely designed to focus on the Core Questions that your learning group has generated for each specific module.

Following each Live Session you have another two full weeks to work on each BDS Module, before it is due for submission. You will receive personal Feedback on your submission from Michelle Duval, that may further challenge, question and support you and your business models/systems. You also complete additional tasks that are specific to your business.

Who is this program for?

Passionate individuals committed to building a commercially viable, ethical and successful business. You may be a new coach or trainer getting started, or an experienced coach and trainer wanting to focus on growing your business.

You ideally have graduated from a professional coach training school, or The Meta-Coach Training System®, The McIntyre System™, Energetic Living™, NLP/NS Trainers Training, etc.

This program is not for you, unless you want to contribute to society, make money from your passions and are prepared to do whatever it takes (ecologically) to gain and develop these skills and become the person you need to become for this to be so.

Course Taking

Tasking assignments are set each live session for completion within a two week period. You must be prepared to dedicate many hours between sessions for each module (approx. one full day per week), completing tasks that involve working on your business. Completion of course tasks one week before each live session is required to keep your place on the program.

Success BDS - Live Session Schedule 2009

Click here to preview Success – BDS schedule for 2009.

In the words of Success – BDS Graduates…

“If you are running a coaching business and are ready to really shift gears, then this is the course for you. This practical course is invaluable, as it gives you the ability to shortcut years of costly trial and error in business developing. Learn from the best and have a good deal of fun in the process…expect to be challenged though. My reward was the opportunity to create a blueprint from a successful coaching and development business. This included business models and strategies for creating meaningful and sustainable business results. I learned how to effectively market a coaching business, develop new business opportunities, stages of securing and maintaining client relationships. I walked away with new ideas and inspirations, business development systems, competencies, templates and processes for charting, creating and measuring success. As a coach, what more could you want?”
James Holden, Coach (ACMC) - Leadership Revolution, Australia

“If you are willing to do what it takes, you will gain insights that only the great and honest can give you. You will be treated as an entrepreneur and the end result will be that you are building your business as an entrepreneur”
Germaine Redgier, Coach (ACMC) - In Diagloue, Belgium

“If you want to start or improve your coaching business in a professional way, joining Success BDS is the wisest and most effective thing to do. The wide range of variety of the content, the professional “unconditional” (within professional no nonsense conditions) support of Michelle, the perfect manual, the challenging tasking assignments, the time pressure, the live sessions, are absolutely GREAT. In my opinion… it is actually the only way to my and/or your success in your coaching business! Do it, invest in yourself and gain the life/business changing experience!”
Leonie Zonjee, Coach (ACMC) – Zonjee Coaching, The Netherlands

"Out of the BDS training, I run a professional business that operates from a compelling Vision with a framework of business strategies which keeps my business dynamic and alive!"
Cheryl Lucas, Coach (ACMC, - People SA, South Africa

“Success BDS is a crucible of development, where it is a melting pot of sharing ideas, learnings and experiences, of business owners around the world to challenge and support those participating in the creation and/or growth of our individual niches. This became a personal journey for me of self-awareness as a business woman, pioneer, and human being. This is not for the faint hearted! Expect to grow from this. Step forth with courage to stand up and be counted. Find your strength through this program!”
Dr Yvonne Sum, Parent Leadership Coach (ACMC), Malaysia

Success – Business Development Systems Overview by Modules

Learning Module 1 – Who am I and what do I want?

As soon as your program fee is received, you can begin this self-paced personal awareness module. You will immediately be forwarded via email, Module 1’s material that will include processes and resources for:

1. Identifying, feeling and articulating your life purpose in your Personal Mission Statement. Identifying your core Business and Life values Creating an aligned personal and business Life Vision
2. Determining your personal yearly, monthly, weekly, and daily lifestyle and business planner

Learning Module 2 – Business Branding and Identity

You will receive the material for this module two weeks prior to the Training & Mentoring Session, for reading, task completion and personal preparation. In this module you will be challenged and provoked to:

1. Distinguish the primary and secondary purpose of your business Identify what distinguishes you and your business as unique Define and articulate the “personality” of your business Clearly identify and articulate what your business does and will NOT do Identify your businesses core products and services
2. Incite your business reputation – what you are spoken about and known for

Learning Module 3 – Ideal Client and Marketplace

In this module you will:

1. Identify your ideal marketplace for your core products and services Discover and articulate your ideal client for your business Discover the lifestyle and habits of your ideal client Become your ideal client Attract your ideal client
2. Determine who your product and service is NOT suited to

Learning Module 4 – Marketing Secrets and Strategies

In this module you will:

1. Discover what is critical and important in marketing your business Develop and distill a one page client acquisition strategy Develop and distill a one page client retention strategyDevelop and distill a one page strategy for growing your existing clients Develop your 12 month marketing activity planner Learn the keys to successful advertisingDesign an advertisement Receive feedback on your advertisement for refinement and success
2. How to develop and maintain a database that makes you money

Learning Module 5 – Relationship Selling System

In this module you will:

1. Learn a powerful system for turning people who need your product and service into paying clients
2. Create your own system for developing your clients potential

Learning Module 6 – The Art of Getting In

In this module you will:

1. Learn the secret strategies for getting to new potential clients that you are unknown to Create a “cold calling” script, that once developed, will be your natural introduction for “getting in” Receive feedback on your “script” during live practice and experience sessions Develop genuine confidence and comfort in calling potential clients you are unknown to
2. How to conduct a successful needs analysis first meeting and secure the next meeting (including needs analysis questions)

Learning Module 7 – Design Engineering

In this module you will:

1. Identify the key criteria for designing compelling presentations and client programsDesign your Introductory Session (coaching, presentation or training) Receive feedback on your Introductory Session for refinement and success
2. Develop genuine confidence in presenting the core mission and product/services of your business

Learning Module 8 – Maximizing Word of Mouth

In this module you will:

1. Discover how to start a word of mouth reputation and business Learn how to use public speaking and writing for getting referralsLearn the key ingredients in a successful Media Release Create your own Media Release Receive feedback on your Media release for refinement and success
2. How to prepare for being interviewed; for print, radio or TV

Learning Module 9 – Keeping It Up

In this module you will:

1. Review and fine tune your business development system specifically for your business
2. Learn how to maintain and evolve your business development system now and in the future

Accountability Sessions (4 Sessions)

After your successful completion of the nine BDS Modules, you will be challenged and held accountable for the full implementation and execution of your Systems in your business, each month, for four consecutive months.

How to Register

This program has limited capacity. Each person is selected through an application and interview process. Phone or email info@equilibrio.com.au or phone 61-2-9389 3888 to request your application form and to have any questions answered. Successful candidates will also complete a private 30 minute interview with Michelle Duval.