How are you driving new business in 2014?
Are you still relying solely on old-school methods of generating sales leads such as the yellow pages and direct mail marketing? Yes, while these methods can still create traction and business opportunity, there are more modern methods that can really get that sales funnel growing!
In today’s day and age of technology, it is not difficult to establish a compelling brand presence online. In fact, small business owners used to the basic yellow page ads and word of mouth marketing are limiting themselves by not establishing an online presence.
Depending on your particular type of business, you can pick and choose what type of online marketing will fit your business needs. Some major forms of online marketing include:
- Search engine optimization (SEO)
- Pay Per Click (PPC) Advertising
- Social Media Marketing (SMM)
With two billion Internet users around the world, there is no reason a small business owner can’t tap into this huge audience. Whether you run a law firm or operate a local bakery, all small businesses can benefit from the power of online marketing. And it’s all a matter of targeting your prospective customer and leading them to your company’s website.
Just take a look at traditional stores and brick and mortars. Examine the various marketing strategies they use to draw shoppers and foot traffic. Focusing on those certain methods that help them attract potential customers and get them inside the door is very important to maximizing the marketing dollar.
But now there’s an added dimension in small business marketing. In today’s digital world, social media marketing can be a serious method of driving foot traffic to your website. Today, we’ll discuss social media marketing and several of the large platforms that can drive brand awareness and online traffic to your company.
Here’s a short rundown of the major platforms:
- Facebook:The platform that officially started it all. Yes, there were others before, but Facebook turned the tide for the face of social networking as we know it today. A great platform for those small businesses who want to share helpful content, as well as connect with their customers through promotions.
- Pinterest: With over 140.5 million monthly users, this platform is an aspirational site that works both as a bookmarking site for online shoppers, as well as for small businesses to tell their brand stories. It is also one of the easiest social media sites to learn and use.
- Twitter:Twitter’s real time updates make it a 24/7 platform, great for breaking news as well as broadcasting any type of business or marketing message. It is a great way to connect to thought leaders in your industry, as well as build and establish yourself as an expert in your own niche.
- Google Plus: This platform is a must for SEO and search engine marketing. It also has the capability of providing segmentation of your contacts, so you can distribute your content to various audiences, such as acquaintances, family, and business associates.
- LinkedIn: This professional networking site is an excellent platform for individuals to build their business network and for companies to learn about potential job candidates. One can network and exchange information through the two major components of the platform, Connections and Groups.